With over 400 million Indians living in absolute darkness
post sunset, the campaign aims to provide solar lights, portable solar lamps
and solar panelsto rural households across the country.
An undeniable fact is that India is a land of paradoxes.
While, the affluent Indians live the best lifestyle with the fastest cars and
trendiest fashion styles, close to 72 million Indians still live in darkness.
72,000 villages across India have no access to any light!
As the ‘PowerLight A Village’ cause enters its 2nd phase,
close to 800 households across India have been benefited via the process of
rural electrification with over 1,371,770 watts generated online. The
initiative has so far, received a great response on the social media platforms.
Through the simple medium of social media, Garnier Men reached out to more than
a million consumers and encouraged them to participate in the campaign.
Through the 'PowerLight A Village' campaign, Garnier Men
stands true to its tagline 'Take Care' and making it not just a personal
statement but extending to the society at large.
Contribute to the cause on Facebook:
A simple click is all it takes to light up someone's life.
nice video arshi..well said dear
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I like the fact that brands are taking up such initiatives and coming up with inspiring ads.. Thanks for sharing dear.. :)
ReplyDeleteIts a great initiative :)
ReplyDeleteThats really a great initaitive & a Noble deed!
ReplyDeleteThank you for sharing dear... :)
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